Yoon Hang Kim MD, MPH  Integrative Functional Medicine

Most of us don't have a motivation problem. We have a "too many good things" problem. The to-do list keeps growing, the inbox never empties, and by Friday we've been busy all week without moving anything that actually matters. That's the problem Gary Keller tackles in The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, written with Jay Papasan and published in 2013. His argument is deceptively simple: extraordinary results don't come from doing everythi

By Yoon Hang Kim MD There’s a question I keep coming back to — one I first heard from Dr. Nneka Unachukwu (Dr. Una), the founder of EntreMD and a physician entrepreneur who’s been teaching doctors how to build businesses since before most of us knew we needed to learn. The question is this: “Why do you fight for the way you think?” That one hit me. Because I recognized myself in it immediately. I suspect you will too. The Premise That Changes Everything Dr. Una’s teaching on

Who Has Your People? 16 Lessons from Dr. Una on Building a Practice That Patients Can Actually Find By Yoon Hang Kim, MD, MPH September 2026 There's a question that keeps rearranging how I think about growing a practice — and it isn't mine. It belongs to Dr. Una. The question is: Who has my people? Not "where should I advertise" or "what platform should I be on" — but who already has a trusted relationship with the exact patients you want to serve? That reframe, simple as it

FDA Peptide Compounding Update July 2026 PCAC Meeting Results and What Comes Next Yoon Hang Kim, MD, MPH Board-Certified Preventive Medicine | Integrative & Functional Medicine Last updated: September 17, 2026 ⚠ DISCLAIMER: This article is for educational purposes only and is based on publicly available regulatory documents. It is not legal advice, medical advice, or a recommendation to use any peptide substance. Physicians should consult a licensed healthcare attorney before

Inspired by Dr. Nneka Unachukwu’s (Dr. Una / EntreMD) framework on ethical selling for physicians For many physicians, the word “sales” feels uncomfortable. Medicine teaches us to diagnose, educate, counsel, and recommend. It does not necessarily teach us how to communicate the value of our work, build a business, recruit a team, develop referral relationships, or invite someone to become a client. Yet entrepreneurship requires exactly those skills. Whether you operate a priv

If you've built a practice, a program, or a business as a physician, you already know the feeling: the moment you're about to do something bigger — raise your rates, launch a new service, put yourself out there publicly — doubt shows up right on cue. I recently watched a video from Dr. Una (Nneka Unachukwu, MD), founder of EntreMD, on exactly this problem: 7 Ways to Stop Doubt. Her core message stuck with me — doubt doesn't disappear as your business grows, it just shows up w

Fuel, Wind, and a Match What a century of crashes says about the market right now Yoon Hang "John" Kim, MD, MPH · September 2026 I spend most of my working life making sense of complex patterns in bodies. Lately I have been looking for them in markets, and I keep landing on the same uncomfortable one. So I did what I would do with a patient I could not quite read: I went back through the chart history and looked for every prior case that resembled the one in front of me. Th

Doctors Weren’t Designed to Be Healthcare Factory Workers The Factory Model, Physician Burnout, and the Case for Direct Care Yoon Hang Kim, MD, MPH Board-Certified in Preventive Medicine | Integrative & Functional Medicine Physician A family physician who once worked on a factory floor before medical school has given a name to something many clinicians feel but rarely articulate: the sense that modern medicine has quietly reclassified doctors from professionals into productio

Yoon Hang Kim, MD, MPH Board-Certified in Preventive Medicine | Integrative & Functional Medicine Physician www.directintegrativecare.com Disclaimer: This article is for educational and informational purposes only and does not constitute medical advice, nor does it establish a physician-patient relationship. The communication systems described reflect one practice's approach and may not apply to all clinical settings. Always consult a qualified healthcare professional and ens

Yoon Hang Kim, MD, MPH Board-Certified in Preventive Medicine | Integrative & Functional Medicine Physician Every membership-based practice that succeeds eventually faces the same question, and it arrives sooner than expected: what happens when you are full? A capped membership model is a promise. When a practice limits itself to a defined number of active clients, it promises each of them time, attention, and access that the conventional system cannot deliver. But a cap also

By Yoon Hang Kim, MD, MPH Board-Certified in Preventive Medicine | Integrative & Functional Medicine Physician If you follow health news, you know that compounded GLP-1 medications have been at the center of an FDA enforcement storm. The shortage-era days of $199-a-month compounded semaglutide from telehealth weight-loss platforms are over, and for good reason: once the FDA declared the semaglutide and tirzepatide shortages resolved in 2024–2025, mass-producing copies of Ozem

STRATEGIC SITE ANALYSIS Direct Primary Care Practice — Richmond & Fort Bend Corridor Comparative market assessment: Greater Katy vs. Fulshear vs. Sugar Land Prepared by Yoon Hang Kim, MD, MPH | July 2026 Executive Summary Fort Bend County is among the fastest-growing counties in the United States, approaching one million residents and adding roughly 25,000 people per year. Within the Richmond corridor, three submarkets warrant evaluation for a membership-based, insurance-

Yoon Hang Kim, MD, MPH Board-Certified in Preventive Medicine | Integrative & Functional Medicine Physician Disclaimer: This article is for educational and informational purposes only and does not constitute medical or business advice. Practice models should be adapted to individual circumstances with appropriate professional guidance. The Membership Question in Functional Medicine Membership-based care has become one of the most discussed practice models in integrative and f

Business Insights for the Modern Integrative Physician Pricing Integrative Oncology Services: What the Market Tells Us and How to Build a Sustainable Model Yoon Hang Kim, MD, MPH Board-Certified in Preventive Medicine | Integrative & Functional Medicine Physician Founder, Direct Integrative Care Introduction: The Unpriced Gap in Oncology Care Cancer patients want more than tumor shrinkage. They want to understand why their body became hospitable to cancer, what they can do to

IV Hydration in Georgia: What the Composite Medical Board’s 2026 Position Statement Means for Clinics and Clinicians A clinical and regulatory roadmap for compliant IV therapy practice in Georgia. Yoon Hang Kim, MD, MPH Board-Certified in Preventive Medicine | Integrative & Functional Medicine Physician www.directintegrativecare.com IV hydration and “drip bar” services have become a fixture of the wellness economy. They are marketed on social media as quick fixes for fatigue,

Regulatory Update Telemedicine Prescribing of Controlled Substances in 2026: What Clinicians Need to Know — With a Focus on Testosterone Therapy Yoon Hang Kim, MD, MPH | Direct Integrative Care MEDICAL & LEGAL DISCLAIMER I am a physician, not an attorney. Nothing in this article constitutes legal advice. Readers who need guidance on how these rules apply to their specific practice or situation should consult a qualified health care attorney before acting. This article is f

When the Line Gets Crossed Board Actions Against Functional Coaches, RNs, and Social Workers for the Unlicensed Practice of Medicine in Texas, California, New York, and Florida A Clinical & Regulatory Briefing | www.yoonhangkim.com | April 2026 Why This Question Matters Now The functional and integrative medicine space has exploded into a crowded marketplace where the title on the door does not always match the license behind it. Nurses, health coaches, social workers, a

by Yoon Hang Kim MD www.directintegrativecare.com How Does Low-Dose Naltrexone (LDN) Function as an Endorphin Blocker? Low dose naltrexone works through a counterintuitive mechanism: it temporarily blocks the very system it ultimately aims to strengthen. Understanding this paradox is essential to making sense of why some patients experience a rough adjustment period before meaningful relief arrives. Naltrexone, at standard doses (50mg+), is prescribed to treat opioid and alc

By Yoon Hang "John" Kim, MD, MPH — Board-Certified Preventive Medicine Physician specializing in Integrative and Functional Medicine | www.directintegrativecare.com Most of the Floridians who find their way to my practice have already been somewhere else first. Usually several somewhere elses. They've seen the primary care doctor, the gastroenterologist, the rheumatologist, the pain clinic, and maybe a wellness spa or two. They arrive tired — not just physically, but tired of

A practical, three-part framework covering brand positioning, patient acquisition, and 90-day launch execution — written for clinicians building sustainable, cash-pay integrative practices. By Yoon Hang Kim, MD, MPH | directintegrativecare.com ⚠ MEDICAL & BUSINESS DISCLAIMER This article is intended for licensed healthcare professionals and reflects the author’s clinical and practice-development experience. It does not constitute legal, financial, or regulatory advice. Ph